As a full-time member of the editorial and content team at Birchbox HQ, I had my hands in all forms of copy for both social and the website. This included brand pages, product descriptions, blog posts, magazine articles and social media copy all done in their knowledgeable BFF tone. To see more of my blog copy, head over here.
Here are a few key highlights from my Birchbox work:
- Wrote 6 of the top 10 best performing posts of all time among all editorial employees
- Started Beauty Hacks, a new column on the Birchbox blog that investigated beauty through a semi-scientific lens
- Identified a growing trend of GIF sets on Tumblr and began regularly creating and publishing GIF tutorials for easier step-by-step learning